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Join Our National Challenge: Culture Is Currency Today!

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Culture Is Currency invites students at Hispanic-Serving Institutions to draw upon their lived experiences, values, and communities to explore how culture, creativity, and community assets create social and economic value—redefining wealth beyond traditional metrics to include the invisible strengths of creativity, care, language, land, and legacy.

Deadline: Date | Challenge Status: Closed

Challenge Overview

Follow the Culture Is Currency challenge journey from your registration through your final showcase.

Start here. Register for the Challenge and share information about yourself or your team. We’ll help guide you to the Innovation Pathway that best fits your interests and ideas.

Review the challenge brief, timeline, and learning resources. Learn more about workshops and sessions to help you design your Challenge submission.

Explore and choose your Innovation Pathway. Then build your idea, project, story, prototype, or other submission using the Challenge Playbook. Come back again if you want to submit to another Innovation Pathway.

Upload your final materials, Challenge Reflection, and required supporting materials before the deadline.

Reviewers evaluate submissions based on the criteria outlined for each Innovation Pathway. Look for the “What to Submit” section to review the four elements every submission should include.

Resources Library

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Toolkits, workbooks, and guides to help instructors and students prepare a Culture Is Currency submission.

Instructors

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  • Toolkit
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National STEAM Innovation Challenge

Side Hustle Bootcamp

Culture Is Currency redefines wealth by helping HSI students recognize the value of their culture, creativity, and community assets.

Download
  • Students
  • Workbooks
  • Other

Student Toolkits

Culture Is Currency redefines wealth by helping HSI students recognize the value of their culture, creativity, and community assets.

Learn more
  • Students
  • Courses
  • Other

Instructor Toolkit

Culture Is Currency redefines wealth by helping HSI students recognize the value of their culture, creativity, and community assets.

Download

Students

  • Instructor
  • Toolkit
  • Other

Culture is Currency

Get Started

Culture Is Currency redefines wealth by helping HSI students recognize the value of their culture, creativity, and community assets.

Learn more
  • Students
  • Workbooks
  • Other

Student Workbooks

Culture Is Currency redefines wealth by helping HSI students recognize the value of their culture, creativity, and community assets.

Download
  • Students
  • Courses
  • Other

Challenge Based Learning

Culture Is Currency redefines wealth by helping HSI students recognize the value of their culture, creativity, and community assets.

Learn more
  • Students
  • Courses
  • Other

Innovation Playbook

Culture Is Currency redefines wealth by helping HSI students recognize the value of their culture, creativity, and community assets.

Download

Side Hustle Bootcamp

Have an idea, talent, skill, or story you want to turn into something real? Side Hustle Bootcamp helps you explore micro-preneurship through culture, creativity, and community. Use the Challenge resources to shape your idea, identify who it serves, and build a side hustle concept that creates value for yourself and others.

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In Partnership with:

Webflow

Culture is Currency's 5 Innovation Pathways

Innovation Pathways

Create:Your Side Hustle

Challenge: Create a side hustle that adds value. Design a side hustle that transforms your culture, creativity, talents, or lived experiences into something that creates value for others.

Design a side hustle that responds to a real opportunity or need, strengthens your community, and demonstrates how innovation can create economic, cultural, or social impact. The strongest ideas transform culture, creativity, talents, and lived experiences into meaningful value for others.

Your greatest side hustle idea may already exist within your creativity, your lived experiences, or your culture. Innovation happens when we recognize the value we already possess and transform it into opportunities that strengthen ourselves and our communities.

Your Currency is CultureChallenge-Based LearningFree & Online

A National Challenge

Culture is Currency

Your Currency is Culture

Your experiences, traditions, language, creativity, and community knowledge all hold value. This challenge asks you to start with what you know and explore how those strengths can inspire new ideas.

Challenge-Based Learning

Start with a question that matters to you. Investigate it through research, conversations, and exploration. Then use what you learn to create and share an idea, story, or solution.

Free & Online

Explore challenge resources and learning materials online. Choose a pathway that fits your interests and use the tools available to move your idea from exploration to creation.