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Learn About Our National Challenge: Culture Is Currency Registration Open Now!

Side Hustle Bootcamp

Have an idea you want to turn into something more? Side Hustle Bootcamp helps you explore the basics of building a side hustle through your skills, interests, culture, and community. Learn how to shape your idea, think about who it serves, and take practical steps toward bringing it to life.

Culture is Currency: Resource | Partnership: Suma Wealth & Global HSI Equity Innovation Hub

A Signature Initiative with SUMA Wealth and the Global HSI Equity Innovation Hub. Side Hustle Bootcamp helps you explore micro-preneurship through culture, creativity, and community. Use the Challenge resources to shape your idea, identify who it serves, and build a side hustle concept that creates value for yourself and others.

Learn

What's Your Side Hustle?

A side hustle can start with something you already know, care about, or want to change. Explore how your skills, interests, culture, and community can help you identify an idea worth building.

About the Challenge

What’s Your Side Hustle? invites you to develop an idea rooted in your interests, culture, or community. Explore a need, think about the value your idea could provide, and create a pitch that communicates your concept.

Culture is Currency
Culture is Currency National Challenge logo

A National Challenge

Culture is Currency

Your Currency is Culture

Your experiences, traditions, language, creativity, relationships, and community knowledge all hold value. Currency is more than money—it is anything that creates value. Culture Is Currency challenges you to turn what you know, create, and experience into assets for innovation, opportunity, and community wealth. In partnership with SUMA Wealth, participants can also build financial knowledge and explore how ideas can create economic opportunity through the Side Hustle Bootcamp.

Challenge-Based Learning

Start with a question that matters to you. Investigate it through research, conversations, and exploration. Then use what you learn to create and share an idea, story, or solution.

Free & Online

Recognize your value. Build your idea. Create what comes next. Explore Challenge resources, choose a pathway that fits your interests, and use the tools available to take your idea from exploration to creation.

Register

Instructions

How the challenge works

Turn an idea into action through a simple challenge experience. Explore the challenge, develop your concept, bring it to life, and share what you create. There’s no single right approach—start with what you know and build from there.

Get Started
  1. Explore the Challenge

    Discover the challenge theme, goals, and opportunities. Use the Innovation Pathways and available resources to find a direction that connects with your interests, experiences, and community.

  2. Build Your Idea

    Take your idea further by exploring the problem, gathering inspiration, and developing a solution. Work individually or with a team to shape something meaningful and original.

  3. Create & Submit

    Bring your concept to life using the tools and technologies available to you. Document your work, tell the story behind your idea, and submit your project when you’re ready.

  4. Share & Amplify

    Your impact doesn’t end with your submission. Share what you created, inspire others to participate, and help amplify the ideas, creativity, and stories emerging from communities across the network.