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Join the Culture Is Currency National Challenge Live Pitch Lab on October 20 at 11:00 AM PST, in person or via livestream!

Resources

Culture Is Currency invites learners and innovators of all backgrounds to recognize culture, creativity, lived experience, talents, family and community knowledge as innovation assets-and use them to build ideas, develop skills, and create opportunities for them to draw upon their lived experiences, values, and communities to explore how culture, creativity, and community assets create social and economic value—redefining wealth beyond traditional metrics to include the invisible strengths of creativity, care, language, land, and legacy.

Launch: September 29, 2026 | Challenge Status: Challenge Open

Culture is Currency Resources Library

Shared Digital Resources for Culture is Currency

Toolkits, courses, and resources to support your Culture Is Currency challenge journey.

Instructors

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Global HSI Equity Innovation Hub

Culture is Currency Instructor Toolkit

A practical guide for supporting students through the Culture Is Currency challenge.

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  • Instructor
  • Students
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Apple

Challenge Based Learning Framework

Explore a framework for turning real-world challenges into meaningful learning experiences.

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Autodesk

Autodesk Education

Access Autodesk tools and learning resources available to students and educators.

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Global HSI Equity Innovation Hub & Suma Wealth

Side Hustle Bootcamp

Build practical skills for developing an idea into a viable side hustle.

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Apple

Apple Education Community

Explore learning resources, ideas, and inspiration from the Apple Education Community.

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Students

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  • Students
  • Toolkit

Global HSI Equity Innovation Hub

Culture is Currency Student Playbook

A step-by-step guide for developing and submitting your Culture Is Currency project.

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  • Instructor
  • Students
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Apple

Challenge Based Learning Framework

Use challenge-based learning to explore ideas, take action, and develop your project.

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Autodesk logo
  • Instructor
  • Students
  • Software

Autodesk

Autodesk Education

Access Autodesk tools and learning resources for designing, building, and creating.

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Culture is Currency National Challenge emblem
  • Instructor
  • Student
  • Course

Global HSI Equity Innovation Hub & Suma Wealth

Side Hustle Bootcamp

Learn how to shape your skills, creativity, and ideas into a side hustle.

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Apogee Electronics

Apogee Education Program

Explore educational resources and opportunities for music and audio creation.

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SUMA Wealth

SUMA Wealth Financial Literacy Tools

Explore practical tools for building financial knowledge and money skills.

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A National Challenge

Culture is Currency

Your Currency is Culture

Your experiences, traditions, language, creativity, relationships, and community knowledge all hold value. Currency is more than money—it is anything that creates value. Culture Is Currency challenges you to turn what you know, create, and experience into assets for innovation, opportunity, and community wealth. In partnership with SUMA Wealth, participants can also build financial knowledge and explore how ideas can create economic opportunity through the Side Hustle Bootcamp.

Challenge-Based Learning

Start with a question that matters to you. Investigate it through research, conversations, and exploration. Then use what you learn to create and share an idea, story, or solution.

Free & Online

Recognize your value. Build your idea. Create what comes next. Explore Challenge resources, choose a pathway that fits your interests, and use the tools available to take your idea from exploration to creation.

Register
What's your side hustle?

Side Hustle Bootcamp

A Signature Initiative with SUMA Wealth and the Global HSI Equity Innovation Hub. Have an idea, talent, skill, or story you want to turn into something real? Side Hustle Bootcamp helps you explore micro-preneurship through culture, creativity, and community. Use the Challenge resources to shape your idea, identify who it serves, and build a side hustle concept that creates value for yourself and others.

In Partnership with:

SUMA Wealth

Questions

Frequently Asked Questions

Find quick answers about participating in the Culture Is Currency Challenge. Download the full FAQ for additional details.